why choose naturally?

we're passionate about loungewear...

naturally clothing is the dedicated men's loungewear line developed by derek rose (see www.derek-rose.com). now the rose family have been making nightwear since 1926 so we like to think we're super passionate about loungewear - we must be if we've been doing this for over 80 years!

we know what we're doing when it comes to men's loungewear...

when we design our seasonal men's loungewear collections we sit down and ask ourselves "what can we do to help people lounge in comfort and style?"

from there on in everything we do from design to dispatch is geared towards giving you the best quality men's lounge trousers, lounge tee-shirts and other loungewear that we can make.

for example, when we first launched naturally clothing, we asked ourselves 'given the options available at present, why would anyone buy a white t-shirt from us?

our answer was that unless we could develop the best white t-shirt on the market with the right balance of quality and price, then we couldn't hold our heads high and say we make the best loungewear.

in the end we spent a year working on developing the correct yarns, construction, finishing and make to create the basel fabric that is now so successful around the world.

our knowledge and experience of both materials and production mean we're dedicated to great loungewear that lasts and looks good.

our loungewear is great...

ok, so we might be lacking in modesty here but honestly we believe its the best men's loungewear on the market.

customers seem to agree - we're now the number 1 men's loungewear brand in selfridges of london and we're sold in over 150 stores worldwide from australia to ireland, hong kong to russia.

customers are smart people and if the price/quality ratio isn't fair then they vote with their wallets. our basel tee-shirts might cost £45, but when you wear it and wash it fifty times you'll agree that its a fair price for a great looking, super comfortable t-shirt.

what does the brand naturally clothing stand for...

derek rose created naturally to provide loungewear to wear in the moments that belong to you. night-and-day loungewear for men that allows you to feel free of the everyday constraints and to truly be yourself.

naturally clothing is a brand that will not stand for compromising the most important time of your day. times when you want to look good and feel great.

naturally clothing is…

comfortable, stylish & liberating.

naturally clothing encourages you to feel relaxed by providing comfortable garments made of the finest, softest fabrics. our styles are designed to ensure a relaxed, loose fit, not only guaranteeing that they feel great to wear, but also that you look good.

naturally celebrate the time when you can relax and be whoever you want to be.

naturally believes…

at naturally clothing we believe we spend too much time dressed up like other people. we go to work in the same suits, go out in same jeans and squeeze into the same shoes.

we believe everyone needs time to be free from this dressing up charade. time to unwind in comfort and style. time to escape from the pack.

be yourself... naturally